President Donald Trump promised to become the most pro-crypto president before his election. And he's living up to that promise and then some. Trump launched his own meme coin three days before his inauguration, followed by First Lady Melania Trump launching her own. The buck does not stop here, however. Trump's sons have been extensively involved in another project called World Liberty Financial

This project has its own token called WLFI.

Initially, WLFI remained a governance-only token that wasn't open to the public. However, World Liberty Financial announced last week on Friday that WLFI is finally becoming tradable and transferable, meaning regular investors will be able to buy and sell it. This decision came after token holders overwhelmingly voted in favor of it.

Per the token's X page, “Trading + first claims start: Monday, September 1 at 8:00 a.m. ET (12:00 UTC). Trading opens and the 20% tranche becomes claimable at the same time.”

What Is World Liberty Financial?

World Liberty Financial, the entity behind WLFI, was first announced by the Trump family in late 2024. It received endorsements from Justin Sun from the TRON project and members of the Trump family, with Trump and Steve Witkoff being named as founders. Eric Trump and Donald Trump Jr. are slated to serve on the board of a related public company called ALT5 Sigma (ALTS). ALT5 has committed to buying $1.5 billion worth of WLFI tokens.

WLFI is tied to a regulated stablecoin called USD1, which is backed by U.S. Treasuries and actual dollars. This backing stems from the Genius Stablecoin Act passed earlier in 2025, meaning the project will be compliant with U.S. regulations and provide a neutral, blockchain-agnostic option for users.

The WLFI token will let investors bet on the broader World Liberty Financial ecosystem. It has already been minted and deployed on the Ethereum (ETHUSD) mainnet as an ERC-20 smart contract.

WLFI Starts Trading Today

A token generation event, or TGE, took place this morning, Sept. 1. Those who bought at $0.015 and $0.05 were able to claim 20% of their holdings, and this constitutes around 5% of the supply. The rest of their holdings will be subject to governance. The project's founders, partners, and advisors have had their tokens locked to ensure trust.

Revenues from the associated USD1 stablecoin are used to buy and burn WLFI tokens. As such, the success of USD1 and DeFi services offered by World Liberty Financial will dictate how WLFI tokens perform.

The choice of Ethereum supports the project's focus on DeFi services such as lending, borrowing, and governance, while keeping development costs and complexity lower than building a new blockchain from scratch.

Should You Buy WLFI Once It Starts Trading?

When Trump launched his official meme coin, many expected stratospheric gains, as such a thing was previously unthinkable. Overnight, cryptocurrencies went from being seen with skepticism and suspicion by the government to the president himself having his own crypto project.

WLFI certainly has more utility than a meme coin, but the market seems desensitized to the prospect of a "Trump" token. World Liberty Financial's launch could be a repeat of the TRUMP token. It could face sell-offs after the launch hype unless the founders can offer more than just the Trump brand.